Since then, the company has grown to locations in 22 states, including Wisconsin, Iowa, Illinois, Indiana and Michigan. It's currently the 10th largest furniture chain in the U. Paul Business Journal has extended the deadline for our 25th annual Fast 50 awards, recognizing the Twin Cities fastest-growing private companies!
Please Sign In and use this article's on page print button to print this article. Connecticut 1 Taftville. Illinois 1 Shorewood. Indiana 2 Castleton Greenwood. Kentucky 1 Louisville. Maryland 2 Columbia Rockville. Massachusetts 3 Saugus South Attleboro Worcester. New Hampshire 2 Manchester Nashua. New Jersey 2 Secaucus Woodbridge. Ohio 1 Cincinnati. Wisconsin 4 Appleton Greenfield Madison Racine. From its aversion to sales to its goofy commercials, Bob's Discount Furniture has made an effort to differentiate itself from competitors.
Another way the chain has been successful in doing so is by appealing not just to the customer's wallet but to their sweet tooth as well. Walk into any Bob's location in the country with hunger pangs, and they'll make sure you have something to snack on while shopping for a recliner. Even if you're not really shopping, they'll still feed you.
Each store has a cafe stocked with candy, cookies, coffee, and ice cream. The whole idea behind the cafe, according to Bob Kaufman, is that shoppers can grab a snack while discussing any prospective purchases they may be scoping out. I wondered how we could make people more comfortable. It's a pretty common belief in business that, if you're not growing, you're dying. Gene Rosenberg and Bob Kaufman took this to heart.
Not long after opening the very first store, the businessmen began opening additional outlets in Connecticut. In just a few short years, Bob's Discount Furniture was dominating the discount furniture market. When the company expands into a new area, it often runs commercials months in advance and opens multiple locations in one fell swoop. Given this approach, it's not surprising that the furniture store's arrival is met with headlines like "Bob's Discount Furniture invades Chicago market.
The chain isn't in every state, but it does stretch from Maine to California and as far south as Virginia. We opened four stores [in one week in January]," Kaufman said. So, if there isn't a Bob's Discount Furniture near you yet, just be patient — one is likely in the works. Bob's Discount Furniture may want to think about adjusting the name to read "Formerly Bob's Discount Furniture" because Bob Kaufman is no longer a majority owner of the company. Kaufman, of course, still has a major stake in the company — he's a board member and president emeritus — but, like many successful chains, Bob's was bought out by a larger entity.
Since then, Bob's Discount Furniture has changed hands again and is now owned by an investment firm, Bain Capital. Kaufman told Connecticut Magazine in that, while he's no longer doing any "day-to-day decision making" with the company, he's still "very much involved" with keeping Bob's name and image out there.
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